I didn't have to masturbate to write this email
And contrary to the expectation of the wicked;
Nothing evil has happened to me today.
And why should any of this matter?
I don't know
But here's something to chew on:
There's 2 kinds of people who read my emails,
Those who read passively
And those who read between the lines
The latter are the ones who see the unspoken lessons in my emails
Lessons I don't point out
And the former?
Well, they only see what I show them...
And that's a crying shame
Because if you really study my emails and look between the lines
What you find may shock and delight you
You know...
I've lost count of the number of folks who write me to say they used the structure for one of my emails to pitch and close a client
Or launch a new product profitably
Or generate sales for an affiliate offer
Or fill up a coaching program
And so on...
Just look between the lines
You'll learn a ton of eye-opening stuff,
Like...
Holding attention from the get-go (... and in many cases, from start to finish)
Open loops and hooks
Storytelling
Suspense
Intrigue
Transitioning
Opening The Pitch
Closing the pitch
The Power of Post Scripts
Etc
And here's something else you might want to pay attention to:
When I write
I space my stuff
I use simple English
And my paragraphs are very often — One-liners
As, one-line paragraphs
Your readers don't want to be stressed with long blocks of text
Your readers don't want to be stressed with long blocks of text
Your readers don't want to be stressed with long blocks of text
Your readers don't want to be stressed with long blocks of text
Your readers don't want to be stressed with long blocks of text
Your readers don't want to be stressed with long blocks of text
Your readers don't want to be stressed with long blocks of text
Your readers don't want to be stressed with long blocks of text
Your readers don't want to be stressed with long blocks of text
Your readers don't want to be stressed with long blocks of text
Your readers don't want to be stressed with long blocks of text
Your readers don't want to be stressed with long blocks of text
Your readers don't want to be stressed with long blocks of text
Your readers don't want to be stressed with long blocks of text
Your readers don't want to be stressed with long blocks of text
Your readers don't want to be stressed with long blocks of text
Your readers don't want to be stressed with long blocks of text
So give em Eye relief
Space your stuff
And make it easy for them to read (and understand)
One last thing:
If you sell anything to Nigerians...
You might want to get a Copy of Akin Alabi's new book:
How to Sell to Nigerians.
I think it's currently selling for N3,500
Won't give you the link
If you want the book,
Go on Twitter and look for the link on his timeline
Also won't give you his handle
Go and look for it on Twitter.
Because I'm tired of doing everything for you
Your darling,
A
P.S: In case you're wondering...
The subject line of this email is simply the time I finished writing this
11 — 11hours
33 — 31minutes
00 — 00seconds
11:33am
Bonjour.