I don't know if you'll learn anything from this
But just before I set out to write you this email
I saw on my Aweber dashbaord that since April 2020 (Aweber is the email marketing software I use for my emails)
I've sent out 335 emails to my private email list
That's enough to create 5 books from
So if I ever wanted to write a book..
All I'd have to do is go through my email archive
Pick 10-15 really good emails (The ones with the highest open and Click-through rates...)
Overlay them with the current pulse of my target market
Wittle down the 15-emails to 10 great Chapters of infotainment
Then find an intriguing title good enough to sell it.
Anyway it seems to me that there's a small lesson here:
Okay I see 2 lessons:
Numero uno:
By writing quality stuff almost everyday
I've created enough raw material for blogposts, content marketing, VSLs, new offers, webinars and books
Numero due:
The compounding effect of writing almost everyday
I get better and better every day
And in ways I'd never be able to
If I wasn't putting in the effort to write emails almost everyday;
And you know :
It always amuses me when someone asks:
"Andy how do you do it so effortlessly?"
And I answer:
"Consistent practice — I write everyday"
And they're looking at me as though I'm lying to them
As though I'm using one secret soap I'm not telling them about
People underestimate the magic that lies in writing everyday
Maybe because it sounds too simple
But there's nothing else I do other than — study great writing, study great advertising and write something everyday.
Even if it's just a single tweet.
And the way I see it...
This thing about writing daily is no secret at all.
But many people are looking for something complicated — when the simple stuff is right there in front of them — upon their very eyes.
Anyway here's to Chapter 336:
And to many more emails I'll be writing
Hopefully — you find them as valuable as the last 335
And here's a little invitation...
If you're not part of my ongoing Copywriting class
And you'd like to join the April batch...
Go here
My name is Andy Mukolo — and I'm done speaking.
Stay frosty.