Here's a little marketing tip for you
Before you publish your sales message (Especially to Cold Traffic),
Do everything you can (everything) to make sure:
Your reader can go through your copy and whisper to herself...
"This guy seems legit.
I can give him the benefit of the doubt because this is a lot different from what I'm used to hearing....
There's an element of raw honesty here:
I like how he's educating me,
And breaking down the solution to my problem,
Even when I've not paid yet....
This is definitely worth my money"
And so on.
***
Largely overlooked. Very Important.
This concept is drawn from the rule of "differentiation"
It's called "setting yourself apart"
And there's a number of ways to do it, like....
- Being very blunt
(Not the same as talking tough for the sake of talking tough)
- Telling your reader nothing will happen overnight,
- Telling your reader the decision is theirs to make....
(Ie: Making them feel the power of choice rests in their palms
I won't force you, it's your money, do what you think is best
- Giving away quality information throughout your copy
- Using simple everyday English...
And more.
See:
The biggest obstacle in marketing is skepticism and resistance.
And from my experience:
The most effective way to cut through skepticism and break down resistance is by standing out from the get go.
And of course:
It all begins with knowing how to think differently as a Copywriter and Marketer
Not how to write or sell differently
But how to think differently.
The success of your marketing campaign is a function of:
The quality of your thought-process.
Finito.
Stay frosty.
A.
P.S: If you don't learn anything from my writing
Try to keep this one thing in mind:
Space your writing.
Keep it neat.
It plays a vital role in your conversion rate.
P.P.S: If the economy is hurting your business,
And you don't mind getting some help from me...