It's not the sort of thing you expect one of your favourite students to say...
But one of the things I encourage my students to do is:
Be open and tell it to me exactly as you feel it...
Here's how it happened:
So we were discussing (over the phone) ... about the concept of:
Increasing sales by making honest.. but emotionally compelling primary promises when writing copy...
Then, somewhere along the line, she/my student said:
"And even when we say stuff like...
---If you master Copywriting, you should never again have to worry about money---
Are we really being honest? Isn't that deceptive?"
I laughed and said:
"You say this because you've NOT yet mastered this skill... sure, you're good.. and you're making money alright.... but it's only when you've mastered this skill... and you hit certain numbers yourself... that you'll come to understand just how true this is..."
If there was a better way to drive my point home,
I would
But I'm sure she got it (she's a pretty smart babe)
And you know...
The first time I heard that bold promise about the rewards of mastering the art of writing great copy..
It was from a Gary Halbert Newsletter "The Rolls Royce Letter"
So it was a big bold promise made by a guy Considered by many to be the greatest Copywriter of all time...
And maybe it's just how my mind works...
But I never doubted it,
I instantly believed it was possible...
Especially for me... A guy who... at the time had...
An empty stomach and a head with one clear dream:
Financial prosperity for myself
And at the time...
I didn't even know how to write a good headline
I hadn't even taken on a client then
Or sold any product of my own
But I believed... And from there...
The next step was pouring my heart, body and soul into MASTERING the art of writing great copy...
Note: I didn't say " I wanted to learn Copywriting"
Nope. I set out to MASTER this skill and use it as a tool to reach my desired level of personal income
I had made myself unemployable and this was like my only lifeline
SO I gave it everything I had...
And I always believed I would one day be making a ton of money as a highly sought-after Copywriter...
Yes, I knew I was going to be broke for a while
And I was (not a single client in my first 8-months)
But I had a gut feeling I wasn't wasting my time
That was some 5years ago
And today...
I can make that bold promise with every inch of my chest..
To anyone who has a burning desire to be in a position where you alone decide how much money you make every month...
And here it is...
"If you MASTER Copywriting, you should never again have to worry about money..."
Keyword: MASTER, not learn
Yes, you can make a lot of money by learning the basics and fundamentals... (and implementing like crazy..)
But it hits differently when you've mastered the skill and you're selling stuff that people want...
And the question of how soon you master it.
...is really just a matter of 3 things:
Obsession.
Discipline.
Ruthless implementation
You can master the skill in 1year
Yes, you can...
Assuming you make it your #1 priority....
And assuming you go at it like a desperate man who's trying to save his only child fromm drowning
Now, you don't gotta believe this...
But as with everything in life...
You find success quicker.... when you have an expert guiding you on...
What works... and what doesn't
This way, you're not making costly mistakes you would have easily avoided... (and you get results quicker too...)
You'll have someone to ask questions and you'll get practical, helpful answers...
So at every turn, you know what to do... and how to do it...
To hit your income goals using Copywriting.
And look... this person ain't gotta be me
It can be any Good Copywriting Teacher you admire or trust
But if you insist on getting guidance from me...
Then well, I can't turn you away:
But we're going to have to do this on my terms
All of which I've outlined here
Stay frosty
A.