I found this video pretty insightful
It's around 26 minutes or so
Harry Beard (co-founder of "Future Labs") was 17 when he gave this TED Talk
If you want to understand how to sell on a proiftabale basis to Generation Z
I.e: Folks born between 1997-2012/15
Harry's TED talk is a great start
He makes some very valid points
And if you'd like to have a listen...
Here's the link to the video:
What Makes "Gen Z" So Different? -Harry Beard
Stay frosty
A.